Social Media, Design, and Marketing for a Cryptocurrency Exchange

Project Overview

Initiated the project for a cryptocurrency exchange by executing an end-to-end process for social media design and marketing. As the first Visual Designer hire, I led the brand identity and strategy of the company online. I introduced numerous social media platforms on top of a recurring organic social media strategy for over two years.

Social Media Management and Marketing

Managed social media accounts such as Instagram, LinkedIn, and Twitter through Hootsuite, Figma, and Adobe Creative Suite. Scheduled over 5000+ posts for the company's social media platforms and managed the copywriting and design processes. Facilitated the cross-utilization of content throughout numerous social media platforms - scaling the company's social media exposure to over 3x in the span of 1 year. Coordinated with multiple partners on co-marketing campaigns and spearheaded the end-to-end process on social media.