Brand Design for an Experimental Design Agency

A case study and brand exploration for a playful and experimental design agency

Role

Brand Design

Industry

Case Study

Duration

Exploration

Project Overview

Developed a complete brand book for Busted Tail, defining the visual and foundational elements of the brand into a clear, usable system. The project focused on translating the studio’s personality into a cohesive identity through logo design, color, typography, and real world applications, ensuring consistency across all touchpoints.

Project Overview

Brand Foundations

Established the core visual building blocks of the brand, starting with the logo system and mascot. Defined primary and secondary logo applications, clear space rules, and usage guidelines to protect brand integrity across digital and physical formats. The brand mascot was positioned as a central storytelling element that reflects the studio’s creative energy and flexibility.

Visual System Design

Built a cohesive visual language through a defined color palette and typography system. The color selection was designed to feel bold, energetic, and approachable, while the type pairing balanced personality with readability. Each element was documented with clear rationale and usage guidance to make the system easy to apply at scale.

Brand Foundations

Visual System Design

Outcomes

The final brand book served as a clear reference for maintaining visual consistency across all brand materials. It established a strong, recognizable identity for Busted Tail and provided a flexible system that can grow with the studio. The guidelines now act as a foundation for future design work, collaborations, and marketing efforts.