Brand Design for an Exploratory Marketing Agency

A visual identity exploration designed for expressive, campaign-driven creative work.

Role

Brand Design

Industry

Case Study

Duration

Exploration

Project Overview

Testing Tides is an exploratory design agency focused on creating head turning visual assets for high impact marketing campaigns. This project involved developing a cohesive brand book that defines the studio’s visual language, tone, and system across digital and physical applications.

Project Overview

Brand System

I designed a flexible brand system covering logo usage, typography, color, and layout rules to ensure consistency while allowing room for bold, expressive visuals. The system was built to scale across campaigns, platforms, and formats without losing clarity or impact.

Brand System

Outcomes

The final brand book established a clear creative direction for Testing Tides, enabling faster execution of marketing assets while maintaining a strong, recognizable identity across all touchpoints.

Outcomes

The final brand book established a clear creative direction for Testing Tides, enabling faster execution of marketing assets while maintaining a strong, recognizable identity across all touchpoints.