Digital and Event Marketing Design for TOKEN2049

Led the creation of marketing assets, templates, and collaterals for TOKEN2049.

Role

Marketing Designer

Industry

Global Crypto Conference

Duration

Ongoing

Project Overview

I joined TOKEN2049 as part of the Marketing Design team, contributing across social media, event branding, digital design, and large scale conference collateral. My role covered both fast-turnaround digital assets and long-form campaign materials, supporting the marketing pipeline for TOKEN2049 Singapore, Dubai, and partner events.

Marketing and Social Media Design

I developed a wide range of digital assets that supported TOKEN2049’s year-round global marketing campaigns. This included announcement series, countdowns, speaker features, ticket pushes, and event app promotions.

I also handled cross-platform adaptation of content, ensuring every layout worked for feed posts, stories, carousels, and event partner placements. These assets helped amplify major moments like ticket deadlines, side events, sponsor reveals, and event week programming.

Project Overview

Marketing and Social Media Design

Brand Identity and Visual Systems

A major part of my work involved maintaining and expanding TOKEN2049’s evolving brand across multiple events. I ensured consistency in typography, color, layout, motion cues, and overall art direction across all marketing and internal materials.

I created reusable visual systems and templated frameworks so the team could scale marketing faster and keep the experience aligned across digital and physical touchpoints

Brand Identity and Visual Systems

I created reusable visual systems and templated frameworks so the team could scale marketing faster and keep the experience aligned across digital and physical touchpoints

Outcomes

My design work strengthened TOKEN2049’s visual identity across digital campaigns and global event touchpoints. I delivered assets for social media, live events, email marketing, websites, and internal communication, supporting the company’s marketing engine at scale. I also introduced adaptable templates and visual systems that streamlined production, improved consistency, and supported rapid multi-event rollouts